Aussie Halal brand goes global

The Halal brand developed last year by Meat & Livestock Australia for use in the Middle East red meat market has now gone global.
The brand, which supports most Australian – produced Halal red meat sold in he Middle East is now set to appear with Australian red meat sold in Islamic countries around the world.
MLA’s Middle East regional manage Ian Ross said the global expansion of the Halal brand was an important step towards expanding markets fro Australian red meat.
“With 28 per cent of the world’s population being Muslim, and with most of these people living in countries with growing economies it is vital the Australian red meat industry positions itself in the bet possible way to supply these important markets,” he said.
“The Halal brand shows that the Australian red meat industry is culturally aware and that we respect the laws of Islam.
“Australia is the only country in the world with a globally-endorsed and certified Halal brand underpinned by government legislation.”
Under Islamic law, for meat to be permissible for consumption it must be Halal, or lawful, and animals must be slaughtered by a Muslim in accordance with the Islamic Shariah law.
Under the new arrangement, Halal  meat sent from Australia to Islamic countries is accompanied by an official government certificate and stamp which is further endorsed with an authorised Islamic Organisation Stamp.
 

(Stock Journal 16/10/2008).

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